Instagram Threads

Instagram Threads is a dedicated messaging app designed by Instagram, a subsidiary of Facebook. This mobile application was crafted to enhance the private and intimate connections users have with their closest friends on the Instagram platform.

Threads revolve around the concept of close friends’ communication, offering a streamlined and focused experience for sharing photos, messages, and status updates exclusively with a select group of individuals.

With features like automatic status sharing and real-time camera access, Instagram Threads aims to provide a more immediate and personal way for users to stay connected with their inner circle in a visually rich and convenient manner.

Here’s a guide to Meta’s new Twitter alternative networking app, Threads. In this explanation, we’ll cover what Threads is, how it functions, and how to obtain it.

You might be aware of the recent exchange between Elon Musk and Mark Zuckerberg, where they challenged each other to a cage fight. However, now, there seems to be a potential source of contention between them.

Meta, under the leadership of Mark Zuckerberg, introduced a social networking app known as Threads, which bears many similarities to Twitter, currently owned by Elon Musk, his billionaire rival. So, what exactly is Instagram Threads? Let’s delve into all the essential details you need to know.

What are Threads?

Threads is a newly introduced app by Meta, the parent company of Facebook, Instagram, and WhatsApp. This app was developed by the Instagram team and is primarily designed for sharing text updates and participating in public discussions.

If this concept reminds you of Twitter, you’re not mistaken. It appears that Meta has identified a potential niche for a microblogging social network that addresses some of the challenges currently encountered by Twitter. Interestingly, there was an earlier announcement of an app also named Threads back in 2021, but it seemed to fade from the spotlight until its recent revival and relaunch.

One big change?

Their future strategy involves the integration of Instagram threads with ActivityPub, which would establish compatibility with other applications like Mastodon and WordPress. Adam elaborates, stating, “If you’re a creator, you should own your audience.

And integrating into this protocol should allow us to enable you to take your followers with you to another server or app should you so choose in the future.” This has the potential to be a significant development, particularly as numerous marketers and creators stress the importance of not exclusively depending on social media platforms.

Why consider this? By having your blog, website, or newsletter, you gain the ability to interact with your audience according to your preferences and conditions.

As for your “FYI,” it’s important to mention that Later’s social media management platform is useful for planning and scheduling Instagram posts, analyzing their performance, and more. You can sign up for it today at no cost.

Why is Instagram Threads important?

With the social media landscape already saturated with established platforms, it’s a rarity to witness the emergence of a new app gaining popularity. Let’s delve into the background of why Meta, the parent company of Instagram and Facebook, ventured into creating Threads.

Threads distinguishes itself from Instagram by focusing on text-based posts. However, what sets it apart is the way each reply within a Thread is seamlessly added to the original conversation, fostering a more fluid and interactive discussion compared to Instagram’s standard comment section.

Should your business be on Instagram Threads?

If the user base of Instagram Threads experiences fluctuations, should your business maintain a presence on the platform?

In brief, the answer is affirmative. It’s crucial to optimize your business’s online visibility and ensure your brand is readily discoverable on the internet. Vigilantly managing your business’s listings, social media profiles, and overall web presence can bolster your brand reputation. Moreover, joining Instagram Threads doesn’t entail any expenses that would encroach on your marketing budget.

Consider it from this perspective: if a potential customer is searching for your business on Threads, it’s preferable to have a presence rather than being absent. Additionally, setting up an Instagram Threads account is a speedy and uncomplicated process (more details on this follow).

Nevertheless, akin to many aspects of marketing, there isn’t a definitive right or wrong answer regarding what’s best for your business. It’s unwise to adopt another platform if you lack the resources to effectively manage your account. For instance, if your business’s Instagram account isn’t robust, it’s probably more sensible to focus on improving your Instagram presence before venturing into Threads.

5 tips to get started with Instagram Threads:

1. Solidify your business’s Instagram presence

If your business’s Instagram account isn’t thoroughly optimized, it’s likely not the right time to delve into Threads. It’s essential to prioritize brand consistency within your Instagram profile details. This will streamline the process of setting up your Instagram Threads, as your profile information and settings will seamlessly transfer.

Moreover, you can alert your Instagram followers about your presence on Threads, which can significantly enhance the success of your Threads launch. A robust Instagram presence can be an asset in this endeavor.

Furthermore, you can reshare your Threads content on Instagram Stories or posts, which serves as an effective strategy to encourage potential customers to discover your presence on this new platform.

2. Check out your competition

Conducting a thorough analysis of your competitors is a prudent approach when venturing into a new marketing channel like Instagram Threads. It’s advisable to search for competitors within your industry on Instagram Threads to gain insights into their strategies. This way, you can pinpoint potential opportunities for your business to distinguish itself on Threads well in advance.

3. Set goals

Your social media goals should serve as a guiding framework as you embark on your Instagram Threads journey. Reflect on what you aim to accomplish on Threads, whether it’s enhancing brand awareness, fostering engagement, or guiding customers through your social media funnel.

Having a method for monitoring the progress of your Threads initiatives is crucial, and setting goals utilizing the SMART criteria (specific, measurable, achievable, relevant, and time-bound) is an excellent starting point.

4. Be active and join conversations

Once your Instagram Threads profile is up and running, it’s vital not to let it remain dormant. Demonstrating your activity within the Threads community is essential to showcase your engagement and encourage others to follow you. This entails becoming adept at both participating in existing threads and initiating your own.

5. Promote your Instagram Threads account on other channels

In addition to promoting your fresh Threads account on Instagram, it’s wise to adopt a cross-channel marketing strategy for your Threads presence. For instance, you can include a link to your Threads account on your website and motivate your followers on platforms like LinkedIn and Twitter to connect with you on Threads as well.

How to Set Up Your Instagram Threads Profile? 

Step #1: 

To begin, download the app from the Apple App Store or Google Play Store, if it’s accessible in your region.

Step #2: 

Log in using your Instagram account. If you’re already logged into the Instagram app, you’ll receive a prompt to log in with that account, or you can choose to switch to a different one.

Step #3: 

Next, it’s time to create your bio. You have the option to craft your own or simply use the “Import from Instagram” button, which will automatically transfer your Instagram bio to Threads.

TIP: Enhance your bio’s link section with Later’s Linkin. bio tool it serves as a compact website housing all your links, from product pages to the latest campaigns, and beyond.

Step #4: 

At this point, you can decide whether you want your Threads profile to be public or private. It’s worth noting that your profile’s privacy settings on Threads can be distinct from those of your Instagram profile.

TIP: If you wish to modify your Threads profile privacy later on, you can do so by accessing the settings.

Step #5: 

Following that, you have the option to follow the same accounts you follow on Instagram (further details below).

Step #6: 

Lastly, follow the remaining prompts, and there you go you’ve successfully become a part of Threads.

Later is a trusted platform relied upon by more than 7 million social media managers, creators, and brands for planning, scheduling, and analyzing their social media content. Don’t hesitate to create an account today.

How to Automatically Follow Other Users on Instagram Threads? 

During the initial setup of your Instagram Threads profile, you’ll be presented with the option to follow the same accounts you already follow on Instagram. To streamline this process, click the “Follow all” button.

If the users you’re looking to connect with already possess a public Threads account, you can follow them seamlessly.

For those with private Threads accounts, your request will be sent to them like Instagram.

However, if they haven’t yet set up a Threads account, the status will appear as “Pending” until they complete their registration.

How to Manually Follow Other Users on Instagram Threads? 

There are two primary methods to manually follow other users on Instagram Threads either through the search function or directly from your feed.

#1: To manually follow via Search

Begin by tapping on the search icon located at the bottom of your feed.

From there, you’ll see a list of suggested profiles to follow.

You can also search for a specific user or brand, and if they’ve signed up to Threads, their profile will appear:

#2: To manually follow via Threads Feed

While scrolling through your Home feed, you may come across posts from accounts you’re not following, possibly because the post has been shared or replied to by an account you’re already connected with.

If you want to follow the account, simply click on the plus sign beneath their profile picture.

A pop-up will emerge, inquiring if you wish to follow them:

Alternatively, you have the option to click directly on the account and select the “Follow” button located on their profile, facilitating a straightforward method of following them.

How to Block Users on Instagram Threads? 

To block a particular user, visit their profile page and tap on the three dots positioned above their profile picture. This will provide you with the option to block them.

Subsequently, select “Block” to proceed with blocking the user.

Once a user is blocked, they won’t have the capability to send you messages or locate your profile on both Threads and Instagram.

How to Post Your First Instagram Thread? 

Now that your setup is complete, you’re connected with other users, and you’re ready to make your first Instagram Thread post. Here’s how:

Begin by tapping on the notepad icon, which you can find on your home page.

Once you’ve accessed the notepad icon, you’ll receive a prompt to compose your first post, often referred to as a thread.

You have the flexibility to use up to 500 characters, mention other users by utilizing the “@” symbol, and incorporate emojis, links, photos, or videos as part of your post.

When you’re prepared, simply select “Post,” and your task is complete.

Please bear in mind that, presently, Threads does not support hashtag or alt text functions.

In case you missed it: You can efficiently plan, schedule, and publish your Instagram posts in advance using Later. Don’t hesitate to create an account today to save time and optimize your social media activities.

How to Share a GIF On Instagram Threads? 

As per Later’s Social Media Manager, Christine Colling, incorporating GIFs into your Instagram Threads posts is straightforward but entails a few extra steps:

Step #1: Download the GIPHY app.

Step #2: Locate the desired GIF.

Step #3: Tap on the Share button.

Step #4: Opt for “Copy GIF link.”

Step #5: Return to your Instagram Threads post, paste the link, and it should function as intended.

How to Turn Off Notifications on Instagram Threads? 

From your profile, select the settings icon, recognizable by two horizontal lines positioned above your profile picture.

Following that, click on Notifications.

Within this section, you have the option to temporarily disable all push notifications. Alternatively, you can delve deeper into the “Threads and replies” or “Following and followers” tabs to gain more specific control over your notifications.

How to Delete an Instagram Thread Post? 

If you wish to delete a particular thread, simply tap on the “…” icon located in the upper right corner of the post.

Then, select “Delete,” and your desired action will be executed.

Feel free to create an account at no cost and begin scheduling your Instagram posts with Later today. The process typically requires less than five minutes.

How to Delete Your Instagram Threads Account? 

Within your Settings of Instagram threads, go to the “Account” section, and then select “Deactivate profile.

After deactivating your Threads account, your profile, threads, replies, and likes will be concealed from view until you log back in. It’s important to note that your Instagram account won’t be deleted.

In a recent thread, Adam Mosseri stated

“You can deactivate your Instagram Threads account, which hides your Threads profile and content, you can set your profile to private, and you can delete individual threads posts — all without deleting your Instagram account. Threads is powered by Instagram, so right now it’s just one account, but we’re looking into a way to delete your Threads account separately.

What does Threads offer?

In the Threads app, you can share messages with a character limit of up to 500, which is notably more generous than Twitter’s 280-character limit (unless you’re a Twitter Blue subscriber). It aligns with the default character limit of 500 offered by Mastodon. In addition to text, you can include photos, videos up to five minutes in duration, and web links in your posts.

How does Threads work?

After downloading the app, you have the option to log in using your existing Instagram account. Your username will be transferred to your Threads account, along with any verification you might have. You can also personalize your profile for your new Threads account as per your preferences.

Following your initial setup, you have the option to seamlessly follow the same accounts you’re connected with on Instagram. Moreover, you can explore and add new accounts to your following list directly within the Threads app. The default feed comprises a blend of posts from your existing connections and suggested content.

However, there’s an alternative view that we’ll explore later in this article. Additionally, you can interact with posts from others by responding, sharing, or quoting them, much like the features available in similar applications.

Is anyone I’ve heard of on Threads?

Upon its initial release, Threads experienced rapid growth, amassing over 100 million users. While daily active user numbers have seen a decline since then, the platform still hosts numerous prominent accounts worth following. Some of the early adopters included well-known figures like Shakira, Formula 1 driver Lando Norris, NBA player Seth Curry, soccer star Kingsley Coman, and the renowned chef Gordon Ramsay, known for his colorful language.

Notably, you can now follow even more high-profile individuals such as Hugh Jackman, Selena Gomez, Barack Obama, Will Smith, Arnold Schwarzenegger, and the ubiquitous Kim Kardashian.

What is different about Threads?

While Threads may seem familiar in its current state, there’s an exciting development in the works. Although it’s not currently available, the plan is to make Threads compatible with ActivityPub. ActivityPub is a decentralized social networking protocol that enables social networking apps to connect with others using the same protocol.

The ultimate goal is to facilitate interactions between Threads users and accounts on various social media platforms. For instance, someone using Mastodon could request to follow your Threads account, and you’d have the option to approve or decline that request directly within Threads.

Subsequently, you could include their Mastodon posts in your Threads feed without needing a Mastodon account. This feature is yet to be implemented, but it’s a feature to keep an eye out for in the future.

What’s the difference between Threads and Instagram?

Threads primarily focus on text-based conversations and allow for more fluid discussions, while Instagram is a more visual platform centered around images and videos. Threads also offers enhanced privacy features.

Has Threads introduced any updates?

Upon the initial release of Threads, there were a couple of significant concerns. One of the primary issues was that the default feed consisted of a blend of posts from both accounts you followed and suggested posts from accounts you didn’t follow.

Users understandably found this frustrating, as they had to sift through posts from unrelated accounts to access content from those they genuinely followed. Fortunately, this issue has been resolved in an update.

Users now have the option to select between the default feed and a Following feed, which exclusively displays posts from accounts they follow, presented in chronological order.

One common complaint revolved around the inability to search for posts using keywords, unlike the option to search for accounts to follow. Presently, it’s not possible to search for posts related to specific topics, such as “Donald Trump.”

However, reassuringly, this issue is set to be resolved shortly, a development confirmed by Mark Zuckerberg himself. It’s a positive sign that the app is actively working on improvements, a lesson that others, including Elon Musk, might want to consider.

Is Threads safe?

Instagram Threads provide a range of features similar to those found on Instagram, designed to empower users to filter out unwanted content. You have control over who can reply to your posts or mention you in their posts.

Additionally, you can establish a word filter to prevent posts containing specific terms from appearing in your feed or replies. Furthermore, any accounts you’ve blocked on Instagram will automatically be blocked on Threads, and you can unfollow, restrict, or block accounts directly from within the Threads app.

Threads will also uphold Instagram’s Community Guidelines, ensuring that only content suitable for a diverse audience is allowed, while prohibiting posts containing hate speech or intended to degrade or shame private individuals.

This commitment is part of Threads’ effort to distinguish itself from certain competitors. Meta emphasizes that they’ve invested over $16 billion in the teams and technology necessary to enforce these guidelines on Instagram, and these same resources will be dedicated to maintaining Threads as a platform for “positive and productive conversations.

Does Threads respect privacy?

Considering Threads is owned by Meta, one’s perspective may vary. Nevertheless, there appears to be a strong emphasis on privacy right from the start. Users under 18, or 16 in certain regions, are initially configured with a private profile upon signing in.

They have the option to approve users who wish to follow them, similar to the process on Instagram. Threads also includes many of the familiar privacy features found on Instagram, such as the ability to block or report other users.

How do you get Threads?

Threads was globally launched in July 2023, spanning over 100 countries. The app is presently accessible on both iOS and Android platforms and can be downloaded from the Apple App Store or the Google Play Store.

Advantages of Instagram Threads 

1. Enhanced Privacy

Threads offer private profiles by default, providing a more intimate space for communication and sharing compared to some other social media platforms.

2. Streamlined Communication

The platform focuses on text-based threads, making it easier to have fluid conversations and engage with your audience.

3. Integration with Instagram

Threads seamlessly integrate with your Instagram account, allowing for cross-platform engagement and interaction with your existing followers.

4. No Cost 

Joining Instagram Threads is free, which can be advantageous for businesses and individuals looking to extend their online presence without incurring additional expenses.

5. ActivityPub Compatibility

While not yet implemented, Threads plans to integrate with ActivityPub, potentially allowing users to interact with accounts on various social media platforms.

6. Brand Consistency

If your Instagram account is well-optimized, setting up Threads becomes more straightforward, and your profile information carries over, ensuring brand consistency.

7. Cross-Promotion

You can notify your Instagram followers about your Threads presence, and share Threads content to your Instagram Stories or posts to increase visibility and engagement.

8. Competition Insights

You can research competitors in your industry on Threads to understand their strategies and identify opportunities to stand out and stay ahead.

9. SMART Goals

Using SMART (specific, measurable, achievable, relevant, and time-bound) goals, you can set clear objectives for your Threads initiatives, making it easier to track success and progress.

10. Cross-Channel Marketing

Extend your Threads promotion beyond Instagram by linking to your Threads account from your website and encouraging followers on other platforms to find you there.

FAQs

Conclusion 

Instagram Threads presents a unique addition to the social media landscape, offering a private, text-focused platform for seamless conversations. As an extension of the Instagram ecosystem, it leverages brand consistency and cross-promotion while fostering deeper engagement with existing followers.

The platform’s future integration with ActivityPub holds the promise of increased connectivity with various social media platforms. Whether you’re a business seeking an additional online presence or an individual wanting a more intimate space for communication, Instagram Threads offers an intriguing option to explore in your social media strategy. However, success on Threads, like any social network, hinges on your goals, content strategy, and active engagement with the community.

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